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Портфолио - Knowbox Shop

PR and Digital Marketing Agency

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Portfolio with our successful projects

PR campaign

CN - Buddy Network

You have the power - be a friend" is CN's popular campaign against child bullying. The focus changes every year - with some of the focus being online bullying and bullying in schools. The initiative also includes a creative competition for classes to work together to depict different symbols of friendship.

Results
Total Campaign Reach: 1 021 000
Number of participants: 3 510
Publications: 59

PR campaign and event organisation

Announcement of Lenovo annual financial results

International Webcast Call featuring Lenovo C-level executives from around the world. Many financial and business media from Bulgaria were invited.  

Results:Over 20 publications in leading financial, business and technology media, as well as a significant increase in awareness of the Lenovo brand in Bulgaria.

 

     

    Digital Marketing

    Mentor Coaches

    We created and ran a digital campaign on LinkedIn and Google to generate interest in coaching trainings and workshops. These are aimed at businesses and people who want to qualify as professional coaches. Also professionals who want to develop their skills and learn the latest methods of managing and motivating people and teams. We have also created a landing page that provides as much specific information as possible about the training courses we aim to sign up business clients and coaches for.

    Results
    Total Campaign Reach: 124 458
    Landing Page Visitors: 2 800
    Click through rate (CTR): 2.3%

    PR campaign

    Imagination studios

    The Imagination Studio initiative encourages young creators and artists to immerse themselves in the world of animation by unleashing their own talent. Over the past few years, the competition that accompanies the campaign has enjoyed huge interest. On average 2000 talented Bulgarian children take part in each edition and measure their creative skills.

    Results
    Total Campaign Reach: 926 825
    Number of participants: 3 200
    Publications: 54

    PR campaign 

    Aniventure Comic Con

    Aniventure is an annual two-day festival of traditional and modern Japanese culture, bringing together fans of Japanese animation - anime, manga comics, computer games, martial arts - and providing a platform for young talents in the fields of fine art, costume design, theatre, video editing and effects.

    Results
    Total Campaign Reach: 1 882 000
    Visitors to the CN stand: 7 000
    Gifts distributed: 5 300

     

       

      Digital Marketing and Advertising

      Organization of a promotional campaign

      We created a complex digital campaign for Lacprom to increase brand awareness, generate traffic and drive sales. It included PPC advertising on Google & Facebook, landing page development, content creation and graphic design.

      Results:
      Significant increase in traffic to Lacprom's website
      Increased brand awareness
      Sales incentive:

      Digital Marketing

      LinkedIn campaign for Lenovo Bulgaria 

      We created a specific audience based on different demographics and other factors. We target this audience with sponsored content, traffic campaigns, and campaigns to increase followers on the page.

      Results
      Total reach: 89 056
      Page followers: 952
      Average organic reach per post: 195

       

         

        PR campaign, digital marketing, web development

        Union of Brewers in Bulgaria - National Beer Academy

        We created and ran a digital campaign on LinkedIn and Google to generate interest in coaching trainings and workshops. These are aimed at businesses and people who want to qualify as professional coaches. Also professionals who want to develop their skills and learn the latest methods of managing and motivating people and teams. We have also created a landing page that provides as much specific information as possible about the training courses we aim to sign up business clients and coaches for.

        The marketing campaign was built upon with a mix of communication channels, social media activity, influencer outreach and authority figures. A detailed communications programme was structured for media tours of breweries, as well as events with technologists, scientists and nutritionists.

        Results:
        Publications(Total): 856
        Online:757
        Print: 60
        Radio: 25
        TV: 14

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