[et_pb_section fb_built=“1″ admin_label=“Projects“ _builder_version=“4.16″ use_background_color_gradient=“on“ background_color_gradient_stops=“#ffffff 0%|rgba(255,255,255,0.66) 100%“ background_color_gradient_overlays_image=“on“ background_color_gradient_start=“#ffffff“ background_color_gradient_end=“rgba(255,255,255,0.66)“ background_image=“https:\/\/shop.knowbox.bg\/wp-content\/uploads\/2024\/05\/electrician_19.png“ background_size=“initial“ background_position=“bottom_center“ custom_padding=“|||“ global_colors_info=“{}“][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.16″ custom_margin=“|||“ custom_padding=“|||“ locked=“off“ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.25.1″ text_font=“||||||||“ text_font_size=“16px“ text_line_height=“1.8em“ header_font=“Libre Franklin|600|||||||“ header_font_size=“60px“ header_line_height=“1.4em“ header_2_text_color=“gcid-89d43add-9026-477b-af90-69d352cee71f“ header_6_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ max_width=“600px“ hover_enabled=“0″ header_font_size_tablet=““ header_font_size_phone=“32px“ header_font_size_last_edited=“on|phone“ global_colors_info=“{%22gcid-89d43add-9026-477b-af90-69d352cee71f%22:%91%22header_2_text_color%22%93,%22gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192%22:%91%22header_6_text_color%22%93}“ sticky_enabled=“0″]<\/p>\n

Portfolio with our successful projects<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“1_2,1_2″ _builder_version=“4.16″ global_colors_info=“{}“][et_pb_column type=“1_2″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.25.0″ header_font=“||||||||“ header_6_font=“–et_global_heading_font|600|||||||“ header_6_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_6_font_size=“18px“ header_6_line_height=“1.8em“ custom_margin=“|||“ border_color_all=“#004ffe“ border_width_bottom=“2px“ locked=“off“ global_colors_info=“{%22gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192%22:%91%22header_6_text_color%22%93}“]<\/p>\n

PR campaign<\/h6>\n

[\/et_pb_text][et_pb_text _builder_version=“4.25.0″ text_font=“||||||||“ header_font=“||||||||“ header_2_font=“–et_global_heading_font|500|||||||“ header_2_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_2_line_height=“1.2em“ header_3_font=“–et_global_heading_font|500|||||||“ header_3_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_3_line_height=“1.2em“ header_6_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_2_font_size_tablet=““ header_2_font_size_phone=“32px“ header_2_font_size_last_edited=“on|desktop“ locked=“off“ global_colors_info=“{%22gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192%22:%91%22header_6_text_color%22,%22header_2_text_color%22,%22header_3_text_color%22%93}“]<\/p>\n

CN - Buddy Network<\/h3>\n

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[\/et_pb_text][et_pb_text _builder_version=“4.25.0″ text_font=“–et_global_body_font||||||||“ text_text_color=“gcid-89d43add-9026-477b-af90-69d352cee71f“ text_font_size=“16px“ header_font=“Libre Franklin|600|||||||“ header_font_size=“60px“ header_line_height=“1.4em“ header_6_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ max_width=“600px“ header_font_size_tablet=““ header_font_size_phone=“32px“ header_font_size_last_edited=“on|phone“ locked=“off“ global_colors_info=“{%22gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192%22:%91%22header_6_text_color%22%93,%22gcid-89d43add-9026-477b-af90-69d352cee71f%22:%91%22text_text_color%22%93}“]<\/p>\n

You have the power - be a friend\" is CN's popular campaign against child bullying. The focus changes every year - with some of the focus being online bullying and bullying in schools. The initiative also includes a creative competition for classes to work together to depict different symbols of friendship.<\/p>\n

Results<\/strong>
<\/u>Total Campaign Reach:\u00a01 021 000
<\/strong>Number of participants:\u00a03 510
<\/strong>Publications:\u00a059<\/strong>
<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_2″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/shop.knowbox.bg\/wp-content\/uploads\/2024\/05\/CN_Buddy_Vivacom.webp“ title_text=“CN_Buddy_Vivacom“ _builder_version=“4.25.0″ use_background_color_gradient=“on“ background_color_gradient_direction=“135deg“ background_color_gradient_stops=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192 30%|rgba(0,0,0,0) 30%“ background_color_gradient_start=“#004ffe“ background_color_gradient_start_position=“30%“ background_color_gradient_end=“rgba(0,0,0,0)“ background_color_gradient_end_position=“30%“ custom_padding=“30px|||30px||false“ animation_style=“zoom“ animation_intensity_zoom=“2%“ box_shadow_style=“preset1″ box_shadow_vertical=“50px“ box_shadow_blur=“100px“ always_center_on_mobile=“off“ global_colors_info=“{%22gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192%22:%91%22background_color_gradient_stops%22%93}“][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“3_5,2_5″ custom_padding_last_edited=“on|tablet“ _builder_version=“4.16″ custom_padding=“|||100px“ custom_padding_tablet=“|||0px“ custom_padding_phone=““ global_colors_info=“{}“][et_pb_column type=“3_5″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text _builder_version=“4.25.0″ header_font=“||||||||“ header_6_font=“–et_global_heading_font|600|||||||“ header_6_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_6_font_size=“18px“ header_6_line_height=“1.8em“ custom_margin=“|||“ border_color_all=“#004ffe“ border_width_bottom=“2px“ locked=“off“ global_colors_info=“{%22gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192%22:%91%22header_6_text_color%22%93}“]<\/p>\n

PR campaign and event organisation<\/h6>\n

[\/et_pb_text][et_pb_text _builder_version=“4.25.0″ text_font=“||||||||“ header_font=“||||||||“ header_2_font=“–et_global_heading_font|500|||||||“ header_2_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_2_line_height=“1.2em“ header_3_font=“–et_global_heading_font|500|||||||“ header_3_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_3_line_height=“1.2em“ header_6_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_2_font_size_tablet=““ header_2_font_size_phone=“32px“ header_2_font_size_last_edited=“on|desktop“ locked=“off“ global_colors_info=“{%22gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192%22:%91%22header_6_text_color%22,%22header_2_text_color%22,%22header_3_text_color%22%93}“]<\/p>\n

Announcement of Lenovo annual financial results<\/h3>\n

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[\/et_pb_text][et_pb_text _builder_version=“4.25.0″ text_font=“–et_global_body_font||||||||“ text_text_color=“gcid-89d43add-9026-477b-af90-69d352cee71f“ text_font_size=“16px“ header_font=“Libre Franklin|600|||||||“ header_font_size=“60px“ header_line_height=“1.4em“ header_6_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ max_width=“600px“ header_font_size_tablet=““ header_font_size_phone=“32px“ header_font_size_last_edited=“on|phone“ locked=“off“ global_colors_info=“{%22gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192%22:%91%22header_6_text_color%22%93,%22gcid-89d43add-9026-477b-af90-69d352cee71f%22:%91%22text_text_color%22%93}“]<\/p>\n

International Webcast Call featuring Lenovo C-level executives from around the world. Many financial and business media from Bulgaria were invited.\u00a0\u00a0
<\/span><\/p>\n

Results:<\/strong>Over 20 publications in leading financial, business and technology media, as well as a significant increase in awareness of the Lenovo brand in Bulgaria.<\/p>\n

\u00a0<\/strong><\/p>\n

<\/ul>\n

\u00a0<\/span><\/p>\n

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Digital Marketing<\/h6>\n

[\/et_pb_text][et_pb_text _builder_version=“4.25.0″ text_font=“||||||||“ header_font=“||||||||“ header_2_font=“–et_global_heading_font|500|||||||“ header_2_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_2_line_height=“1.2em“ header_3_font=“–et_global_heading_font|500|||||||“ header_3_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_3_line_height=“1.2em“ header_6_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_2_font_size_tablet=““ header_2_font_size_phone=“32px“ header_2_font_size_last_edited=“on|desktop“ locked=“off“ global_colors_info=“{%22gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192%22:%91%22header_6_text_color%22,%22header_2_text_color%22,%22header_3_text_color%22%93}“]<\/p>\n

Mentor Coaches<\/h3>\n

<\/div>\n

[\/et_pb_text][et_pb_text _builder_version=“4.25.0″ text_font=“–et_global_body_font||||||||“ text_text_color=“gcid-89d43add-9026-477b-af90-69d352cee71f“ text_font_size=“16px“ header_font=“Libre Franklin|600|||||||“ header_font_size=“60px“ header_line_height=“1.4em“ header_6_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ max_width=“600px“ header_font_size_tablet=““ header_font_size_phone=“32px“ header_font_size_last_edited=“on|phone“ locked=“off“ global_colors_info=“{%22gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192%22:%91%22header_6_text_color%22%93,%22gcid-89d43add-9026-477b-af90-69d352cee71f%22:%91%22text_text_color%22%93}“]<\/p>\n

We created and ran a digital campaign on LinkedIn and Google to generate interest in coaching trainings and workshops. These are aimed at businesses and people who want to qualify as professional coaches. Also professionals who want to develop their skills and learn the latest methods of managing and motivating people and teams. We have also created a landing page that provides as much specific information as possible about the training courses we aim to sign up business clients and coaches for.<\/span><\/p>\n

Results
<\/strong>Total Campaign Reach: 124 458<\/strong>
<\/span>Landing Page Visitors: 2 800<\/strong>
<\/span>Click through rate (CTR): 2.3%<\/strong><\/span><\/p>\n

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PR campaign<\/h6>\n

[\/et_pb_text][et_pb_text _builder_version=“4.25.0″ text_font=“||||||||“ header_font=“||||||||“ header_2_font=“–et_global_heading_font|500|||||||“ header_2_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_2_line_height=“1.2em“ header_3_font=“–et_global_heading_font|500|||||||“ header_3_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_3_line_height=“1.2em“ header_6_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_2_font_size_tablet=““ header_2_font_size_phone=“32px“ header_2_font_size_last_edited=“on|desktop“ locked=“off“ global_colors_info=“{%22gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192%22:%91%22header_6_text_color%22,%22header_2_text_color%22,%22header_3_text_color%22%93}“]<\/p>\n

Imagination studios<\/h3>\n

<\/div>\n

[\/et_pb_text][et_pb_text _builder_version=“4.25.0″ text_font=“–et_global_body_font||||||||“ text_text_color=“gcid-89d43add-9026-477b-af90-69d352cee71f“ text_font_size=“16px“ header_font=“Libre Franklin|600|||||||“ header_font_size=“60px“ header_line_height=“1.4em“ header_6_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ max_width=“600px“ header_font_size_tablet=““ header_font_size_phone=“32px“ header_font_size_last_edited=“on|phone“ locked=“off“ global_colors_info=“{%22gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192%22:%91%22header_6_text_color%22%93,%22gcid-89d43add-9026-477b-af90-69d352cee71f%22:%91%22text_text_color%22%93}“]<\/p>\n

The Imagination Studio initiative encourages young creators and artists to immerse themselves in the world of animation by unleashing their own talent. Over the past few years, the competition that accompanies the campaign has enjoyed huge interest. On average 2000 talented Bulgarian children take part in each edition and measure their creative skills.<\/span><\/p>\n

Results
<\/strong>Total Campaign Reach: 926 825<\/strong>
Number of participants: 3 200<\/strong>
Publications: 54<\/strong><\/p>\n

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PR campaign\u00a0<\/h6>\n

[\/et_pb_text][et_pb_text _builder_version=“4.25.0″ text_font=“||||||||“ header_font=“||||||||“ header_2_font=“–et_global_heading_font|500|||||||“ header_2_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_2_line_height=“1.2em“ header_3_font=“–et_global_heading_font|500|||||||“ header_3_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_3_line_height=“1.2em“ header_6_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_2_font_size_tablet=““ header_2_font_size_phone=“32px“ header_2_font_size_last_edited=“on|desktop“ locked=“off“ global_colors_info=“{%22gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192%22:%91%22header_6_text_color%22,%22header_2_text_color%22,%22header_3_text_color%22%93}“]<\/p>\n

Aniventure Comic Con<\/h3>\n

<\/div>\n

[\/et_pb_text][et_pb_text _builder_version=“4.25.0″ text_font=“–et_global_body_font||||||||“ text_text_color=“gcid-89d43add-9026-477b-af90-69d352cee71f“ text_font_size=“16px“ header_font=“Libre Franklin|600|||||||“ header_font_size=“60px“ header_line_height=“1.4em“ header_6_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ max_width=“600px“ header_font_size_tablet=““ header_font_size_phone=“32px“ header_font_size_last_edited=“on|phone“ locked=“off“ global_colors_info=“{%22gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192%22:%91%22header_6_text_color%22%93,%22gcid-89d43add-9026-477b-af90-69d352cee71f%22:%91%22text_text_color%22%93}“]<\/p>\n

Aniventure is an annual two-day festival of traditional and modern Japanese culture, bringing together fans of Japanese animation - anime, manga comics, computer games, martial arts - and providing a platform for young talents in the fields of fine art, costume design, theatre, video editing and effects.<\/span><\/p>\n

Results
<\/u>Total Campaign Reach:\u00a0<\/span>1<\/strong>\u00a0<\/span>882 000
<\/strong>Visitors to the CN stand<\/span>: 7 000
<\/strong>Gifts distributed<\/span>: 5 300<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

<\/ul>\n

\u00a0<\/span><\/p>\n

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Digital Marketing and Advertising<\/h6>\n

[\/et_pb_text][et_pb_text _builder_version=“4.25.0″ text_font=“||||||||“ header_font=“||||||||“ header_2_font=“–et_global_heading_font|500|||||||“ header_2_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_2_line_height=“1.2em“ header_3_font=“–et_global_heading_font|500|||||||“ header_3_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_3_line_height=“1.2em“ header_6_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_2_font_size_tablet=““ header_2_font_size_phone=“32px“ header_2_font_size_last_edited=“on|desktop“ locked=“off“ global_colors_info=“{%22gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192%22:%91%22header_6_text_color%22,%22header_2_text_color%22,%22header_3_text_color%22%93}“]<\/p>\n

Organization of a promotional campaign<\/h3>\n

<\/div>\n

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We created a complex digital campaign for Lacprom to increase brand awareness, generate traffic and drive sales. It included PPC advertising on Google & Facebook, landing page development, content creation and graphic design.<\/p>\n

Results:
<\/strong>Significant increase in traffic to Lacprom's website
Increased brand awareness
Sales incentive:<\/p>\n

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Digital Marketing<\/h6>\n

[\/et_pb_text][et_pb_text _builder_version=“4.25.0″ text_font=“||||||||“ header_font=“||||||||“ header_2_font=“–et_global_heading_font|500|||||||“ header_2_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_2_line_height=“1.2em“ header_3_font=“–et_global_heading_font|500|||||||“ header_3_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_3_line_height=“1.2em“ header_6_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_2_font_size_tablet=““ header_2_font_size_phone=“32px“ header_2_font_size_last_edited=“on|desktop“ locked=“off“ global_colors_info=“{%22gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192%22:%91%22header_6_text_color%22,%22header_2_text_color%22,%22header_3_text_color%22%93}“]<\/p>\n

LinkedIn campaign for Lenovo Bulgaria\u00a0<\/h3>\n

<\/div>\n

[\/et_pb_text][et_pb_text _builder_version=“4.25.0″ text_font=“–et_global_body_font||||||||“ text_text_color=“gcid-89d43add-9026-477b-af90-69d352cee71f“ text_font_size=“16px“ header_font=“Libre Franklin|600|||||||“ header_font_size=“60px“ header_line_height=“1.4em“ header_6_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ max_width=“600px“ header_font_size_tablet=““ header_font_size_phone=“32px“ header_font_size_last_edited=“on|phone“ locked=“off“ global_colors_info=“{%22gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192%22:%91%22header_6_text_color%22%93,%22gcid-89d43add-9026-477b-af90-69d352cee71f%22:%91%22text_text_color%22%93}“]<\/p>\n

We created a specific audience based on different demographics and other factors. We target this audience with sponsored content, traffic campaigns, and campaigns to increase followers on the page.<\/span><\/p>\n

Results
<\/strong>Total reach: 89 056<\/strong>
<\/span>Page followers: 952<\/strong>
<\/span>Average organic reach per post: 195<\/strong><\/span><\/p>\n

\u00a0<\/strong><\/p>\n

<\/ul>\n

\u00a0<\/span><\/p>\n

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PR campaign, digital marketing, web development<\/h6>\n

[\/et_pb_text][et_pb_text _builder_version=“4.25.0″ text_font=“||||||||“ header_font=“||||||||“ header_2_font=“–et_global_heading_font|500|||||||“ header_2_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_2_line_height=“1.2em“ header_3_font=“–et_global_heading_font|500|||||||“ header_3_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_3_line_height=“1.2em“ header_6_text_color=“gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192″ header_2_font_size_tablet=““ header_2_font_size_phone=“32px“ header_2_font_size_last_edited=“on|desktop“ locked=“off“ global_colors_info=“{%22gcid-944fccbf-13dd-4cb5-a3ce-4b18484b7192%22:%91%22header_6_text_color%22,%22header_2_text_color%22,%22header_3_text_color%22%93}“]<\/p>\n

Union of Brewers in Bulgaria - National Beer Academy<\/h3>\n

<\/div>\n

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We created and ran a digital campaign on LinkedIn and Google to generate interest in coaching trainings and workshops. These are aimed at businesses and people who want to qualify as professional coaches. Also professionals who want to develop their skills and learn the latest methods of managing and motivating people and teams. We have also created a landing page that provides as much specific information as possible about the training courses we aim to sign up business clients and coaches for.<\/p>\n

The marketing campaign was built upon with a mix of communication channels, social media activity, influencer outreach and authority figures. A detailed communications programme was structured for media tours of breweries, as well as events with technologists, scientists and nutritionists.<\/span><\/p>\n

Results:
<\/strong>Publications(Total): 856
<\/span>Online:757
<\/span>Print: 60
<\/span>Radio: 25
<\/span>TV: 14<\/p>\n

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